I recently listened to a TED Radio Hour podcast that discussed the difference between how we raise girls and boys. Research suggests that we socialize girls to be perfect and boys to be brave. This results in girls avoiding mistakes and boys taking risks. As girls grow up, they often gravitate towards careers and professions that they know they can be perfect in thereby avoiding risk and failure. But the tides are turning.
Women are getting the nudge they need to take risks and pursue their dreams. It’s happening here in St. Louis. The Chamber’s Arcus Awards have recognized women who have taken risks and are now leading businesses and organizations in the region. But there are so many more women to recognize and stories to tell. That’s where NXT@4240 comes in.
The Chamber will partner with Venture Café to host NXT@4240 on July 21st from 3:00 to 8:00 p.m. The event will highlight female Arcus Award finalists and winners and celebrate women-led businesses that are instrumental in the growth and success of the St. Louis region. For this special Venture Café, both the first and second floors are used for programming throughout the evening.
I am excited to hear stories of women taking risk, overcoming failure, and still striving for perfection. Every aspect of the event from planning, to food, to exhibitors, to AV, to speakers are women (but guests of all genders are invited). Floor programming will include a women in business art installation by Ann Hubbard, a Time Travel Lounge, young entrepreneur pitches with Whatever It Takes, a CEO-to-CEO event, Exhibitors Row, and a Story to Tell Library. Food and beverage will be provided by Natalie’s Cakes, Clementine’s Creamery, Pure Plates, Yolklore, Old Bakery Beer and Earthbound Beer. If this list doesn’t get you excited, I don’t know what will.
I hope to see you at the event on Thursday, July 21 (4240 Duncan Ave). Networking starts at 3 pm at Venture Café. Programming will run from 4-8 pm. Come be inspired, empowered and enchanted.
Pictured below: Natalie DuBose, owner of Natalie's Cakes and More, holds her Arcus Award surrounded by her parents, Nancy Siemer and Jason Caldarera of Starbucks Coffee (far left) and Deborah Patterson, Monsanto (far right).